Ferrari Bets on Electric "Luce" Model to Boost Its Position in the Luxury Car Market

 In a historic shift for 2026, Ferrari has placed its upcoming electric model, the "Luce," at the top of its luxury pyramid with a price exceeding half a million euros. Bloomberg reported that the new pricing reflects the company's desire to maintain the resale value of its electric cars, a major concern for wealthy buyers. Ferrari follows the motto "quality over quantity," offering customers the choice between hybrid, electric, and internal combustion engines, while ensuring the "Luce" serves as a fundamental test for the ability of electric supercars to retain their market value over time.